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Amperity introduces Pér to turn customer-data insights into approved actions
Amperity introduced Pér, an agent that examines a brand’s customer profiles, recommends campaign or retention actions and sends approved decisions into connected workflows. MacKenzie-Childs and Johnnie-O describe early use, but the claimed efficiency and segment improvements are vendor-selected examples, not broad measured outcomes. Public pricing and general access terms were not stated.
Primary source · October 8, 2026
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