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Apple clarifies App Store rules for AI-generated intimate imagery

Apple updated its App Review Guidelines to say apps hosting user content must proactively prevent and remove nonconsensual intimate imagery, including AI-generated images. It also clarified rules against hiding harmful features during app review. These are App Store platform rules, not a new statute; developers face removal or program action for violations.

Apple

App Review Guidelines

Policy & Trust

Published (date only)

Updated

1 source

Primary source · Apple · October 16, 2026

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