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FTC asks whether ad-optimization platforms should face impersonation-rule duties

The FTC announced a consultation on whether its Government and Business Impersonation Rule should address the role of ad-optimization platforms. The formal October 1 Federal Register notice includes questions about AI-enabled advertising and provides a November 30, 2026 comment deadline. This is an advance notice and consultation, not an adopted rule or a finding that all AI advertising violates the law.

Published Updated 2 sources

Primary source

Federal Trade Commission · September 24, 2026

Read the original: FTC asks whether ad-optimization platforms should face impersonation-rule duties

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