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Netflix begins a limited AI Discover test on US televisions
Netflix is rolling out an optional AI Discover tab to a small group of English-language members on supported US TVs. Viewers choose moods or themes, refine suggestions and can ask the test not to recommend a title again within that tab. Netflix says AI helps create themes; it has not announced a broad rollout. The test may show creators how streaming discovery changes, but audience or revenue gains are unproven.
Primary source · Netflix · November 3, 2026
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