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ChatGPT adds visual ads during image generation and expands advertiser measurement

OpenAI announced a visual ad format that it plans to test during ChatGPT image generation with an initial US advertiser group later in October. It also described new conversion, attribution and brand suitability partnerships. OpenAI says ads remain labeled and separate from generated images; the format is not broadly live yet.

OpenAI

ChatGPT Ads

Business & Adoption

Published (date only)

Updated

1 source

Primary source · OpenAI · October 5, 2026

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