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Radisson pairs a ChatGPT hotel plugin with sponsored discovery

OpenAI’s case study says Radisson and Accenture Song built a ChatGPT hotel plugin that displays properties, amenities and prices before sending travelers to Radisson to book. Radisson also runs sponsored ChatGPT campaigns. Its roughly 1.5-times booking-conversion comparison with organic search is a company-reported result from this program, not a general outcome for other hotels.

OpenAI

Radisson Hotels ChatGPT plugin

Business & Adoption

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Primary source · OpenAI · October 7, 2026

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