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Oura signs agreement to acquire AI-native care platform Counsel Health

Oura says it entered a definitive agreement to acquire Counsel Health, its existing physician-supervised care partner. The deal is expected to close near year-end; in-app care expansion remains a future plan. Oura’s original announcement does not disclose a purchase price, so reported figures are not stated as confirmed terms.

Primary source · Oura · November 10, 2026

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