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Salesforce signs $5.66 billion agreement to acquire Braze
Salesforce signed a definitive agreement to buy customer-engagement platform Braze for approximately $5.66 billion in enterprise value, with Braze Class A holders due $47.50 cash per share. Salesforce says Braze’s real-time marketing and BrazeAI capabilities could complement Marketing Cloud and Agentforce after closing. The deal still needs shareholder and regulatory approvals and is expected to close in Salesforce’s fiscal 2028.
Primary source · Salesforce · October 20, 2026
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