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Salesforce details TikTok shopping assistant and direct-checkout integrations

Salesforce says Commerce Cloud is working with TikTok on catalog feeds for its Shopping Assistant and a Buy Direct checkout connection. Its TikTok Shop catalog sync is described as available, while the Buy Direct integration is framed as forthcoming. The announcement is relevant to merchants evaluating in-app discovery and checkout, but it does not establish typical sales results.

Primary source · Salesforce · October 5, 2026

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