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The RealReal expands its AI shopping agent to all members
The RealReal announced that Ask TRR, a shopping agent built with Google Cloud’s Gemini Enterprise, is expanding from a pilot to all 45 million members. It helps shoppers describe a style or occasion to find one-of-a-kind resale items. AI suggestions on product pages are still planned; the announcement gives no independently measured sales lift from this rollout.
Primary source · October 8, 2026
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