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Zeta Global signs an agreement to acquire AI engineering firm Senso
Zeta Global says it has entered a definitive agreement to acquire Senso, whose technology supports Zeta’s generative-engine optimization offering. Zeta expects the deal to add engineering talent and connections to AI discovery surfaces used by brands. The announcement describes a signed agreement, not a closed acquisition; financial terms were not disclosed.
Primary source · Zeta Global · October 5, 2026
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