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What changed in AI, one story at a time. Each one links to its primary source, and facts stay apart from interpretation.

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Monday, October 5UTC

  1. New
    Zeta GlobalSenso acquisitionFunding & Deals

    Zeta Global signs an agreement to acquire AI engineering firm Senso

    Zeta Global says it has entered a definitive agreement to acquire Senso, whose technology supports Zeta’s generative-engine optimization offering. Zeta expects the deal to add engineering talent and connections to AI discovery surfaces used by brands. The announcement describes a signed agreement, not a closed acquisition; financial terms were not disclosed.

    Zeta Global1 source

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