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Google report estimates 243 million Southeast Asians use generative AI
Google, Temasek and Bain report an estimated 243 million generative-AI users in Southeast Asia, about 58% of the working population, and project $368 billion in digital-economy gross merchandise value for 2026. These are the report authors’ estimates and projections, not audited outcomes. The report also surveys interest in agent-assisted shopping and demand for privacy and reversibility.
Primary source · Google · October 21, 2026
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