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Affle signs a $420 million equity-value agreement to acquire Perion
Perion and Affle announced a definitive all-cash merger agreement at $11.70 per Perion share, valuing Perion equity at about $420 million. Perion provides AI-native advertising execution, including its Outmax agent; Affle describes its platform as AI-led mobile advertising. The deal has a 40-day go-shop period and still needs shareholder and regulatory clearance. The companies expect closing in early 2027; no integration is live from this announcement.
Primary source · Perion · November 1, 2026
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