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Salesforce signs an agreement to buy voice-agent company Cresta
Salesforce said on November 2 that it signed a definitive agreement to acquire Cresta, which supplies voice agents, agent coaching and conversation analytics for customer service. Salesforce plans to connect those capabilities with Service Cloud after closing; the integration is not live from this announcement. The transaction is expected in Salesforce’s first fiscal quarter of 2028, subject to regulatory and other conditions, and no purchase price was disclosed.
Primary source · Salesforce · November 2, 2026
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