AI news
Google Ads adds channel priority and budget caps for automated campaigns
Google is rolling out optional controls that let advertisers rank ad channels as high or low priority and cap the share of daily spend going to low-priority inventory. The controls cover Search, Shopping, Performance Max and Demand Gen over the coming months. Google says Search campaigns using its Display Network may need a low-priority 50% cap by February 2027 to keep their current allocation; caps are best-effort.
Primary source · Google · October 14, 2026
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