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Google starts rolling out Universal Cart in U.S. Search and Gemini

Google says its Universal Cart is rolling out in the United States across Search and Gemini after a May preview. Shoppers can save items from different merchants, track price and stock changes, and choose Google Pay or merchant-site checkout where supported. The shopping experience uses Google’s commerce protocol; the merchant remains responsible for the sale.

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Universal Cart

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Primary source · Google · October 15, 2026

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